Customer data is a vital business tool which is gathered and held on file. This first-hand information is obtained from consumers, either through direct telephonic investigation (by asking questions) or through online analysis. It can include simple but important details such as names and contact info, or get more complex to include buying habits. individual preferences and spending patterns.


Customer data is information held on file about customers by a store or other business, usually including names, contact details, and buying habits.

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